Emilee Rader Rotating Header Image

google buzz

I am dismayed by the way Google has rolled out Buzz, and I am not alone. Many bloggers and news organizations have raised issues with Google’s misguided assumption that email contacts form the same kind of social network as users of Facebook and Twitter (etc.) have built up over time. For example, a NY Times article, Critics Say Google Invades Privacy With New Service, makes the following point:

“People thought what they had was an address book for an e-mail program, and Google decided to turn that into a friends list for a new social network,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center, an advocacy group in Washington. “E-mail is one of the few things that people understand to be private.”

Mr. Rotenberg said that his organization planned to file a complaint with the Federal Trade Commission claiming that the Google’s use of e-mail conversations to build a social network was unfair and deceptive.

I use Gmail and many other Google products. In fact, several times a week I get unsolicited email from strangers that is NOT spam — it is more like “wrong number” email. I suppose Google Buzz would include those people in my social network, eh?

Whenever I thought about all the data about me that was in Google’s possession, I always felt a twinge of discomfort. But I believed them when they said protecting my privacy was of the utmost importance. In fact, Google lists five privacy principles on its Privacy Center webpage, that sound pretty good:

1. Use information to provide our users with valuable products and services.
2. Develop products that reflect strong privacy standards and practices.
3. Make the collection of personal information transparent.
4. Give users meaningful choices to protect their privacy.
5. Be a responsible steward of the information we hold.
Unfortunately, it seems to me that Google has violated pretty much all of their privacy principles with the rollout of Buzz. I rationalized my discomfort with allowing Google access to pretty much every type of private, personal data I can think of by telling myself that they could be trusted with this responsibility.

However, their choice to jumpstart Buzz critical mass seems to have been motivated out of a desire to compete with Twitter and Facebook, NOT to provide a valuable service while protecting privacy. Disappointing, to say the least. I no longer feel like I can trust Google with my data. I wonder how many other people feel this way too, and how much time it would take to extract myself from all the Google services I use…

If you want to stop using Buzz, Gmail Help has some instructions, which have changed at least once in the past 24 hours as Google responds to the public outcry (Feb 12 2010 | Feb 13 2010). Simply hiding the Buzz link in Gmail is NOT enough — the key is modifying one’s Google Profile in 4 steps, or deleting the profile altogether. And for those of you who have a public Google *Groups* profile, this seems to be a *separate* Google profile from the Google capital-P Profile. Confusing? You betcha.

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